OURBIRTHDAY - BABY
The members of the new project of JYP ENTERTAINMENT and INNIT ENTERTAINMENT display an urban and impactful style in a series of conceptual shots.
The promotion is accelerating for the highly anticipated debut of OURBIRTHDAY. On July 16 at 10:30 p.m. KST, the new girl group powered by JYP ENTERTAINMENT and its subsidiary INNIT ENTERTAINMENT published a first series of individual photos, capturing the unique charisma of each of the three members.
For this first visual preview, ACHIRAYA, BABY, and CHO HYEJIN reveal themselves in a minimalist and industrial concept. Dressed in all-white outfits with modern, loose, and asymmetrical cuts, the artists pose with remarkable confidence in raw concrete and metal settings, asserting an already very strong visual identity.
These visuals officially introduce the launch of their first digital single titled “Hungry (side a).” The details accompanying the publications confirm that the release of this first track is scheduled for July 22, 2026, at 6 p.m. KST.
Journalist: Shawn
Translator: Shawn
Source: SNS OURBIRTHDAY
