TRENDZ
The group TRENDZ has made a successful kick-off in its first week of comeback with its sixth single album “ON MY KNEES”.
TRENDZ, who made its comeback on July 8, revealed the stage of their new song for the first time during a preview event on the day of the release, eliciting an explosive reaction from fans. The group then rose to first place on the Hanteo Chart daily album chart, simultaneously proving their powerful physical influence and global popularity.
The fervor of the album chart summit extended offline. On July 9, the day after the release, a surprise busking held at the U-PLEX square of the Hyundai Department Store in Sinchon attracted a huge crowd of fans and citizens, despite unfavorable weather conditions marked by torrential rains.
In particular, TRENDZ immediately captivated eyes with a daring choreography utilizing the movement of “kneeling,” faithful to the song’s title. When they executed to perfection this high-difficulty performance, consisting of standing on one leg and dropping onto the opposite knee on a floor slippery due to the rain, all with an unwavering live performance, formidable cheers erupted on the spot.
Then, during the weekend, they organized a public fan signing session at Incheon Square One, showcasing limitless stage mastery and a thrilling ultra-synchronized group dance, thus intensely engraving their comeback in the minds of citizens out for the weekend. In addition, they unexpectedly transformed into one-day managers at a COEX record store, directly welcoming fans at the counter and leading an active and warm local communication campaign.
Starting with the first place on the chart and the preview event, then with the busking in the rain, the public fan signing session, and the role of one-day managers, TRENDZ significantly marked its first week of comeback through various online and offline activities. Buoyed by this successful first-week momentum, TRENDZ will begin its activities on actual music shows in the second week, starting with KBS2’s “Music Bank”, then MBC’s “Show! Music Core” and SBS’s “Inkigayo”, in order to bring the fervor of its comeback to its peak. A burning expectation is focused on the even more overwhelming activity that those who have proven their unique and captivating choreography as well as their solid live skills in the first week will present on television stages.
Journalist: Shawn
Translator: Shawn
Source: Global H Media
