I.O.I proved its unchanging popularity by captivating not only music charts but also karaoke rooms with its debut 10th anniversary comeback.
According to the recent results of KUMYOUNG ENTERTAINMENT‘s analysis of Kumyoung karaoke usage data, I.O.I‘s new song, “갑자기”, ranked 1st for 5 weeks on the Kumyoung karaoke female idol group chart.
While this song currently maintains a leading position on music streaming charts, it continues to enjoy great popularity as it is chosen by users in karaoke rooms.
I.O.I is a project group formed in 2016 through MNET‘s national audition program “PRODUCE 101”, and during its activities, each released song received immense love, earning them the nickname “the nation’s girl group.”
Reunited to celebrate its debut 10th anniversary, I.O.I drew attention by releasing the new song “갑자기”. It is a special comeback that brings back memories for fans who have waited together for a long time, while adding the interest of the public who remembers the I.O.I of that time, continuing a steady popularity on music charts.
This popularity was confirmed as such in KUMYOUNG ENTERTAINMENT‘s karaoke usage data. “갑자기” recently rose to 1st place on the Kumyoung karaoke female idol group chart, surpassing new songs by popular girl groups currently active to become the most chosen. Furthermore, thanks to consistent usage, it entered the TOP 100 of the Kumyoung karaoke overall popular accompaniment chart, competing with prestigious popular songs.
KUMYOUNG ENTERTAINMENT stated that the recent trend where online visibility and popularity on music streaming charts translate directly into real karaoke usage is clearly appearing. In particular, as with I.O.I, the comeback of artists who evoke public memories and nostalgia, as well as updated songs that reinterpret new classics from the past, are receiving love one after another, and music consumption based on nostalgia is establishing itself as a major trend in the recent music market, with this trend manifesting similarly in karaoke rooms.
Journalist: Shawn
Translator: Shawn
Source: SNS I.O.I
