And what if the next Korean artist to watch didn’t come from traditional K-pop circuits?
With “Way”, his new MV, BKWAN (비콴) pursues a path that resembles him: free, eclectic, and difficult to box into a single category. Between electronic sounds, hip-hop, and pop influences, the South Korean artist is progressively building a universe where music above all seems to serve an idea: moving forward, experimenting, and finding one’s own direction.
In the music video for “Way”, this notion of a path takes on a particularly evocative dimension. More than just putting a new single into images, the MV gives the impression of accompanying a movement, a trajectory. The title itself, “Way”, the path, the road, seems to sum up BKWAN‘s current approach: an artist who does not necessarily seek to reproduce K-pop codes, but who navigates between several influences to shape his own identity. The result contributes to establishing an atmosphere that is both modern and personal.
This freedom is found in BKWAN‘s music. Officially classified in the Electronic and Rap/Hip-Hop universes, he is associated with X909, a collective that already bears witness to his inclusion in a musical scene broader than that of idol-pop. And BKWAN does not settle for interpreting his tracks: he regularly participates in their writing, composition, and arrangement. On “질주 (Runaway)” by X909, for example, he is credited for composition, lyrics, and arrangement.
His recent path moreover shows particularly sustained activity. After “Twice a week” and “Ignisia” in 2025, BKWAN followed up with “Don’t fade away”, then “Race” in January 2026, “봄사랑 (SPRING BREEZE)” in March, and “돈독해” in June. This succession of releases gives the image of an artist in full development, who uses each new track as a new step rather than a simple repetition of the previous one.
His work also extends beyond his own releases. BKWAN appears in the credits of several productions linked to the X909/909TRILLION ecosystem, notably on “Moonlight” by JooHyo, for the OST of “Thundercloud Rainstorm”, where he participates in composition and arrangements. He also worked on “Windmill” by 909 as a composer and arranger. This composer/producer facet is essential to understand his profile: BKWAN is not merely a performer, but an artist who intervenes directly in the crafting of his sound universe.
There is finally a particularly interesting dimension in this period of his career: BKWAN seems to progressively transform his releases into a true artistic narrative. Only a few months separate projects with different identities, from the electronic pop of “Don’t fade away” to the more hip-hop oriented productions of X909, up to this new “Way”. The title then appears almost as a declaration: keep moving forward, even if it means changing direction along the way.
In addition to the MV for “Way”, BKWAN unveils to us a second title and MV “Côte d’Azur”, still within his same artistic universe, it is the South of France that the artist wishes to talk about.
With “Way”, BKWAN therefore does not seem to simply release a new MV: he marks a new milestone on an artistic road that could well begin to attract attention beyond the independent Korean scene.
Journalist: Shawn
Translator: Shawn
Source: Music and New
