Rising K-pop boy group NCHIVE has been chosen as the new advertising model for JDC Duty Free at Jeju International Airport, proving once again its presence as an emerging global group.
NCHIVE (E.aN, HA.L, Kangsan, Yuchan, Juyoung, N) will serve as the face of JDC Duty Free at Jeju International Airport for one year through this advertising model contract. It will meet Korean and international travelers by participating in media ads, outdoor displays such as digital signage, online content, as well as various offline events and promotions.
In particular, Jeju International Airport being one of the representative tourist gateways to the Republic of Korea through which Korean and international tourists transit, this model selection attracts attention as a move showing the popularity among the general public and the global expansion of NCHIVE.
JDC Duty Free explained the background of this selection: “NCHIVE, which is growing rapidly as a rising K-pop boy group through its global activities since its debut, possesses at the same time strong growth potential, popularity, and a trendy image”, adding: “It is the artist that can best represent the global expansion and fresh image sought by JDC Duty Free at Jeju International Airport.”
The first collaboration content between NCHIVE and JDC Duty Free has also begun to be unveiled at full speed. The advertising content shot in Jeju shows the members directly visiting JDC Duty Free, enjoying shopping as well as moments from their trip to Jeju, and it is being revealed sequentially on JDC Duty Free’s official social media.
Recently, NCHIVE is rapidly expanding its field of action beyond Korea toward the international market. After drawing attention as a next-generation boy group by winning various K-pop rookie awards, the group pursues its global growth by extending its fan base not only in Asia, but also in Europe and Latin America.
Attention is particularly focused as the group prepares its comeback on next September 26 with its third album and first mini-album, “ACHIEVE”. Through this new album, they will present even more mature music and performances, while directly meeting international fans through their first world tour, WE’VE.
As the selection as the advertising model for JDC Duty Free, the comeback with a new album, and the first world tour follow one after another, NCHIVE‘s moves for the second half of the year 2026 are expected to gain even more momentum.
Attention is focused on the synergies that will be created by these new brand activities begun at Jeju International Airport and NCHIVE‘s journey toward the global stage.
Journalist: Shawn
Translator: Shawn
Source: Aube Moon Studio
