BTS clearly dominate the ranking.
Indeed, the Korean reputation center has unveiled the ranking of the “Brand Reputation Report” for the month of February, concerning male groups.
If there is one group that has been sold today, it is BTS of Bighit Entertainment.
The highest ranked BTS brand (RM, Suga, Jin, J-Hope, Jimin, V and Jungkook) was analyzed to have a brand reputation index of 12,787,271, with a participation index of 2,643,888, a media index of 2,451,424, a communication index of 3,088,761 and a community index of 3,903,198. Compared to the brand rating index of 20,762,036 in January, it fell 38.41%. However, the group remains by far the best seller on the market today.
Group BTS was able to widen the gap with its pursuers, EXO in second place and SUPER JUNIOR in 3rd place. To complete the first 10 positions we find SF9 (4th), SEVENTEEN (5th), BIGBANG (6th), NCT (7th), SECHSKIES (8th), NU’EST (9th) and finally SHINEE (10th).
We can expect an even bigger push from BTS for the coming months, due to their comeback in late February as well as their new world tour.
This ranking is based on various indices that define the popularity of the group, whether in relation to their participation in different events, in the media, on networks … which makes them muses for the different brands and allows them therefore to sell more.
In the table you will notice that several groups who are currently on break from the military service of several members still rank very well as VIXX (14th), INFINITE (16th), or ROMEO (28th).
For this month the group that closes the table in the fiftieth place is NEWKIDD from J-FLO Entertainment.
Journalist: Shawn
Translator: Shawn
Source: Korean Reputation Center
