Singer SUNMI has been selected as the new Puma ambassador.
PUMA announced today that it has selected SUNMI as her new brand ambassador.
“SUNMI is perfect as an artist with her unique music and performances and, she communicates with fans outside the stage and feels comfortable in her bright and positive look,” said a Puma manager.
” I also expect to create a synergy in her collaboration with Puma because it generally attracts attention with a sporty, relaxed and charming look.. “
SUNMI will show her colorful charm through the “RIDER” campaign with Puma.
On February 28th, a campaign photo from Puma’s “Rider” series with SUNMI was published, drawing attention. SUNMI in the published image catches the eye with her wet hair and intense red shades. In particular, her dreamy eyes, unique to SUNMI, and her casual outfit, with Puma’s “Future Rider” products in both hands, reveal her chic and style.
In addition, in the video published on Puma’s official social networks on February 29th, SUNMI wore a brightly colored shirt and shorts, showing a perfect chemistry with Puma and her lively and sporty charm.
https://twitter.com/miyaohyeah/status/1233794072277446656
The series of vintage style running shoes reinterpreted in a modern way “Rider” consists of two types of products, including “Future Rider”, which allows users to enjoy at the same time retro and futuristic charms, and “Style Rider” , which presents a unique silhouette. It is also planned to organize a “RIDER FLEX EVENT”, a promotion for buyers, to mark the launch of the “Rider” campaign.
SUNMI solidified her position as a solo artist by achieving consecutive box office successes with a three-part series of “Gashina“, “Heroine” and “Siren” after her agency transfer.
In particular, the new term “Sunmi Pop” was born, captivating the hearts of the public with her unconventional artistic performances, her domination and her clear concept, making unrivaled movements with music that firmly displays her own identity. She also proved her global popularity by presenting sold-out and additional performances on her first world tour.
SUNMI has been chosen as the new Puma ambassador.
Journalist: Shawn
Translator: Shawn
Source: MAKEUS Entertainment
