BLACKPINK‘s music video for “Ice Cream” surpassed 100 million views on YouTube in a day and a half. With it, BLACKPINK produced videos garnering 21 billion views and once again showed its reputation as the queens of YouTube.
According to YG Entertainment, BLACKPINK‘s music video for “Ice cream” surpassed 100 million views on YouTube as of 5:56 am Thursday. It’s only been 40 hours and 56 minutes since its release at 1 pm on August 28th. This is the second fastest music video ever released by BLACKPINK after “How you like that” (32 hours).
“Ice cream” is a pop genre song with a simple beat and a happy sound. The music video captured the hearts of music fans around the world with its cute and fresh concept that BLACKPINK first tried out.
BLACKPINK‘s biggest charm has been its strong performance and girlish crush based on basic hip-hop music. “Ice cream” is a new challenge for BLACKPINK and an opportunity to accentuate their broad musical spectrum.
In fact, the number of subscribers to BLACKPINK‘s YouTube channel has skyrocketed. BLACKPINK‘s YouTube channel subscribers increased 100,000 per hour on the day the music video for “Ice cream” was released, reaching over 46 million that day. Thanks to this popularity, BLACKPINK climbed to third place in the world, after pop star Justin Bieber and DJ Marshmallow.
BLACKPINK also stands out on various global charts. The song “Ice cream” topped the iTunes worldwide song charts on the first day of its release.
In addition, “Ice cream” won three awards in the “Digital Album”, “New Songs” and “Music Videos” charts from QQ Music, China’s largest music site. In Cugou Music and Couwer Music, it swept to the top of the weekly charts in a single day.
Major foreign media such as Billboard, CNN, The New York Times, Forbes, Rolling Stones, Peachfork and Variety in the United States have posted positive reviews by showcasing BLACKPINK‘s new song “Ice cream” in various ways.
Journalist: Shawn
Translator: Shawn
Source: SNS BLACKPINK
