The Makestar global entertainment platform is making headway.
According to Makestar on July 26th, sales for the first half of 2021 have already exceeded last year’s sales by 11 billion won. It is said to be an even brighter achievement amid the pandemic crisis caused by the coronavirus.
In particular, Makestar has developed a variety of non-face-to-face events, attracting the attention of fans around the world. Over the past year, Makestar has hosted over 200 in-person events, making constant efforts to offer new ways to meet fans and artists. He continues to make new attempts by developing personal video call events as well as existing video call events and combining face-to-face fan signatures.
The numbers also reveal his accomplishments. In the first half of this year, more than 150% of Makestar’s event albums were sold and the average number of monthly purchases increased by more than 300% compared to last year.
In addition, more than 90% of the artists have organized events with Makestar more than twice in the past year, creating a close relationship with the major entertainment companies in Korea. In the process, it has firmly established itself as a global entertainment platform, participating in over 230 countries around the world and generating sales in 117 countries.
Makestar provides functions within the platform that allow fans such as Crowdfunding and Survey to directly participate in product planning. Analysts say the high composition of the product, which reflects the needs of the fandom, leads to high marketing effect by creating its own virus. This is also why Makestar shows a different growth curve from ordinary trade.
It’s also worth noting that Makestar’s marketing is similar to the recent pre-purchase of a blind package by JYP Entertainment’s new girl group. In fact, JYP Entertainment’s pre-purchase of blind packages involving Makestar is a very familiar marketing method for Makestar users, attracting active participation not only from domestic but also global users from day one of its opening.
Recently, the platform launched the “Makestar chart” and developed an indicator that comprehensively assesses the size of artist fandom and brand influence based on the music sources that bring together the most issues in the market. It also mirrors the Makestar chart in “demand forecasting model data” which predicts artist sales and target sales, providing more reasonable business models for artists as well as global fan participation.
“Makestar was able to grow significantly in the first half of 2021 thanks to the strong interest and support from global fans,” said Kim Jaemyeon, CEO of Makestar. “We will do our best in the second half of 2021 to return the love we have received from fans around the world to better content and services.“