ITZY: Success abroad
ITZY’s new music video “Loco” has surpassed 70 million views on YouTube.
ITZY made a comeback on September 24th after releasing their full debut album “CRAZY IN LOVE” and the title track “Loco”. This is the first full album to be released after about five months, since the mini-album “GUESS WHO” released in April, and, two years and seven months after its debut, solidifying the position of “representative girl group of the fourth. generation of K-pop, “with good performance on various domestic and foreign rankings.
The music video for the title track “Loco” made a big impact, visualizing the enormous emotion of love with bulldozers and dynamites, and voicing a group dance performance in front of an outdoor electronic billboard as a stage. in concert. The biggest music video ever seen surpassed 30 million views on YouTube on the day it was released and 50 million views in five days after its release, surpassing 70 million views at around 3:16 a.m. on the morning of October 9, to reach approaching the record of “100 million consecutive views”.
The new album “CRAZY IN LOVE” entered the No. 11 mainstream “Billboard 200” chart when the US Billboard was last released on October 9, achieving the best group performance.
In South Korea, it set its own record. It had 259,705 album sales (one week of album sales based on the Hanteo Chart), the fourth highest record in girl group history, and topped the weekly album charts. by Hanteo Chart (2021.09.27-10.03).
Major foreign media express great interest in highlighting ITZY’s “Global Career High”. On October 7, the US Billboard said: “ITZY’s full album ‘CRAZY IN LOVE’ topped Billboard’s latest album sales chart, the second record after No. 23 on the Billboard. ‘GUESS WHO‘ album in May, and Forbes grabbed attention with interviews with keen interest in ITZY in the US.
ITZY said:
“We’re very happy and thrilled that this is our first full album since our debut, and at the same time, we were nervous about the reaction from the fans and the audience. The title song “Loco” is a new challenge for us. Releasing the music in English is one of the ways to reward the great love of fans around the world. We want to get closer to a lot of people and we hope you will get good energy from our music”,
expressing his special love for the fans.
ITZY is attracting global K-pop fans with its presence on the world stage with its new album and title track “Loco”, which is full of the charm of the honest and confident MZ generation.
Journalist: Shawn
Translator: Shawn
Source: SNS ITZY
