BM
BM de KARD, a mixed group, has been selected as a global ambassador for HUGO BOSS.
BM has been selected as a Hugo Boss Ambassador and participates in Hugo’s global campaign for the brand: #HowDoYouHUGO. This campaign is the first project under the brand renewal as Hugo Boss launched a new logo after around 50 years.
BM filmed with fashion photographer Michael Jansson and participated in various social content that connected the world of dance and music, with global campaign images, interviews and TikTok challenges. In particular, BM is known for producing the dance challenge choreography for this campaign.
Altm Group, which was in charge of BM’s global marketing, said:
“We are very honored to cooperate with DSP Media, which has produced many stars, such as BM artists and KARD with infinite potential.”
altm Group provides global management agency services through the entry of domestic and foreign artists and entertainment agencies in domestic and foreign countries, systematic analysis and creative ideas. It specializes in music and fashion, and collaborates with local partners on various new projects for the development of entertainment agencies and artists.
BM released the project single “LOST IN EUPHORIA” on January 21st.
Journalist: Shawn
Translator: Shawn
Source: Hugo Boss
