The world’s largest audio and music streaming platform “Spotify” unveiled the streaming trends of Korean listeners using Spotify over the past year to commemorate the one-year anniversary of the national service’s launch.
- From domestic Spotify listeners to K-pop to domestic and foreign hip-hop and R&B, they enjoyed a variety of genres and music from various artists around the world.
First, BTS, IU, Justin Bieber, Ariana Grande, and The Weeknd ranked first to fifth among the most-streamed artists by Spotify listeners in South Korea. Ed Sheeran, Taylor Swift, BLACKPINK, Dua Lipa and Doja Cat ranked sixth through tenth.
Spotify also released the album that Korean listeners listened to the most over the past year. Justin Bieber’s sixth album “Justice” topped the list, while Ed Sheeran’s “=” and Dua Lipa’s “Future Nostalgia” ranked fifth and sixth, respectively. BTS’ albums “MAP OF THE SOUL: 7” and “BE” ranked second and third respectively, IU came in fourth with their album “LILAC, while BLACKPINK’s album “THE ALBUM” ranked 9th. .
As for songs, Justin Bieber placed third and fourth with “Peaches” featuring Daniel Caesar and Giveon and “Stay” the collaboration with The Kid LAROI for the most listened sound source by Korean Spotify listeners. BTS’s “Butter”, “Permission to dance” and “Dynamite”, which received a lot of love around the world, ranked first, second and fifth in the most frequently listened to music charts by national Spotify. We also see AESPA rank with the title “Next level” in 6th position and IU in 7th place with “Lilac” and it is BTS who closes the top 10 with the title “Life goes on“.
- From editorial playlists curated by Spotify to mood and moment playlists curated according to mood and situation, and personalized playlists for each listener,
Additionally, Spotify released the most favorite playlist data in Korea among the vast playlist provided to 46 million listeners in 184 countries. The top three in the editorial playlist curated by the Spotify Music team were “Today’s Top Hits”, “Hot Now” and “This Is BTS“, which are the biggest playlists in the world and have over 30 million. subscribers.
Additionally, “Jazz Vibes”, “Work From Home”, and “4:00 AM GROVE” have had the most streaming in order among Mood & Moments playlists that recommend music for mood and the situation.
Among personalized playlists that help discover new music by recommending sound sources and artists for each listener based on Spotify’s innovative personalization technology, Discovery Weekly, which is updated weekly, received the more love from Korean listeners. Next up is “Release Radar,” which features new songs from listener-following artists, and the “On Repeat” playlist, which recently garnered the most listened-to songs by listeners, ranked second and third, respectively.
We sincerely thank Spotify’s Korean listeners for their support and interest over the past year, a Spotify official said. “We will continue to do our best to help Korean music listeners enjoy personalized streaming services tailored to their lifestyle and tastes, and discover more diverse music and audio content around the world.”
Spotify has unveiled a “Spotify 1st Anniversary” playlist featuring the 50 most-listened to songs by Korean listeners to mark the 1st anniversary of the launch of its nationwide service.
Study conducted on the Streaming Trend of Korean Spotify Listeners (February 1, 2021 – February 1, 2022)
Journalist: Shawn
Translator: Shawn
Source: Spotify
