Saturday, September 30, 2023

PSY: Who will dethrone “Gangnam style”?

A new level of past for a title of 2012.

It is the most important title of PSY which allowed him to be known all over the world.

Indeed, “Gangnam style” released in the summer of 2012 has just exceeded 4.7 billion views on YouTube, still making it the most watched video on the platform, but also the most famous kpop song in the world.

In 2012 the kpop did not know such an expansion as currently and the singer PSY tried a gamble, then under the tutelage of the agency YG Entertainment. The title “Gangnam style” was born as a summer song with a catchy rhythm and a very particular choreography. This will be called the “horse dance“.

With in particular the increase in the influence of social networks and the speed of the internet, the song quickly goes around the world, views on YouTube ignite, forcing the platform to subsequently review the way of counting these. Thousands of kpop fans at that time took up the title in the form of a cover and PSY was received in various shows around the world.

The title “Gangnam style” remains to this day, the emblematic song of modern kpop.

Journalist: Shawn
Translator: Shawn

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