The countdown has begun. KQ ENTERTAINMENT has just set the ultimate appointment for fans around the world with a live broadcast that will unveil the secrets of their highly anticipated fourth installment.
Excitement is at its peak on KQ ENTERTAINMENT’s official YouTube channel. A live broadcast link has just been activated for the “ATEEZ [GOLDEN HOUR : PART.4] PREVIEW LIVE”, scheduled for February 5 at 8 p.m. KST (12 p.m. in mainland France). This strategic appointment comes just before the official album release, a practice that has now become essential for the group, which enjoys sharing these special moments with ATINYs. This broadcast will not be a simple presentation, but a true immersion behind the scenes of the creation of this new chapter, extending the epic narrative of the “GOLDEN HOUR” series.
Why is this live so crucial for the fandom? Unlike fragmented teasers, this format allows the eight members to discuss in depth the themes addressed in this fourth part. The specialized press in Seoul is already speculating about the presentation of exclusive excerpts from the B-sides and anecdotes regarding the filming of the music video for “Adrenaline”. In an industry where direct contact with fans is paramount, ATEEZ uses this lever to strengthen anticipation, turning the wait into a global community event.
The aesthetic of the broadcast thumbnail, understated and elegant, suggests a set with a warm yet sophisticated atmosphere, contrasting with the raw, industrial energy of the title track. Analysts in the Korean music industry point out that this “Part.4” could well be the culmination of their current discography, marking a transition toward an even more ambitious era. The group is also expected to use this platform to present details of the different physical versions of the album, a moment always highly anticipated by collectors.
Just hours before the broadcast, social media is already ablaze, propelling keywords related to the album to the top of worldwide trends. One thing is certain: on February 5 at 8 p.m. KST, the whole world will have its eyes fixed on ATEEZ to discover whether this new “Golden hour” will once again redefine the standards of K-pop.
Get ready to step into the light: the final act of “GOLDEN HOUR” is about to be revealed, and ATEEZ fully intends to make every second an unforgettable moment.
Journalist: Shawn
Translator: Shawn
Source: SNS ATEEZ
