“Using artificial intelligence technology will break the boundaries of creation and make content that was only possible in the imagination a reality.” – (AI Superton audio company CEO Lee Gyo-gu)
Amid the growing role of artificial intelligence (AI) in all processes that form the backbone of the K-pop industry ecosystem, from composing to performing, recording, arrangement and distribution, events were held to examine the direction of hyperscale AI technology and the K-pop industry.
The MWM 2023 conference, organized by the Korea Music Contents Association, was held on April 27 at the Dragon City Convention Tower in Yongsan-gu, Seoul, attended by more than 300 people, including national agencies, distribution of music and artificial intelligence, to see the current and enduring growth of the K-pop industry in the age of AI.
During the conference, various new possibilities that AI technology is opening up for the K-pop industry were showcased.
In the music industry, artificial intelligence is used in everything from production and arrangement to performance and distribution, said Yoo Won Young, director of the Korea Research Institute. on electronics and telecommunications, in his presentation.
Lee Kyo Gu, CEO and co-founder of Superton, an audio AI company that has recently attracted attention, along with content featuring the voice of the late Kim Kwang Seok and news of Hybe’s acquisition, also been presented.
“Superton’s technology is an audio AI technology that can be used in the realm of production rather than creation,” he said.
“If you have a sample of your target voice, you can completely replace the original song with someone else’s, and you can create songs with thousands of voices…”
“I think the development of technology gives new inspiration to creators, and art and technology are complementary. The goal is to create content that impresses fans more through technology that develops the creativity of creators.”
Park Chan Jae, CEO of Entertainment, an AI-based content producer, predicted, “In the future, AI will be a creative tool that all K-pop composers will use like musical instruments.“
In addition, Heo Won Gil, CEO of AI composition company Poja Labs, Kim Joon Ho, CEO of startup Juice, and Choi Bona, head of Sound Mouse Korea, which provides audio monitoring services, introduced various music business models using AI.
The issue of copyright, an inescapable issue in learning and creating AI, was also presented as an important topic.
Yoo Won Young, head of the department, announced, “As artificial intelligence makes it easy to analyze, imitate and create existing music, the boundaries between plagiarism and sampling and copyright issues author will become more serious in the future.“
“AI supports the music creation process and helps recommend and find music,” said Laurie Leczart, legal director of the International Recording Industry Association (IFPI), who was the keynote speaker. “However, protecting copyright and artists in this process is also an indispensable task.“
“However, there are countless new technologies that can connect artists and fans, such as AI, metaverse, and NFT,” he said. “These new technologies are opportunities and challenges for the music industry.”
Journalist: Shawn
Translator: Shawn
Source: Conférence sur l’IA
