NCT: JENO ambassador of Ferragamo

A member of the group NCT, JENO has become an ambassador for Ferragamo.

Ferragamo announced on May 30 that it had selected JENO, a Korean K-pop artist and member of NCT, as the brand’s first global male ambassador.

The partnership has been an important opportunity to connect luxury fashion brands with global musicians, starting with attending the Milan show in February 2023.

Creative Director Maximilian Davis said: “JENO’s music, style and personality are very special, they have been a connection to the younger generation all over the world. I am very happy to be with him, who has a passion to constantly create new things like Ferragamo does“.

JENO said: “It is a great honor to be with you as a global ambassador of Ferragamo with a long heritage and a long tradition. I look forward to the synergy that Ferragamo and I will create together. I ask for your love and interest in the future adventure with Ferragamo.“

JENO was invited to the Ferragamo “2023 F/W Collection” fashion show in Milan, Italy on February 25 (local time) for the first time as a member of a K-POP boy group.

Journalist: Shawn
Translator: Shawn
Source: SNS Ferragano, NCT