The icon of K-pop instills his raw and charismatic energy into the very latest reinterpretation of a legendary bag.
It is a real masterstroke for the Italian house of haute couture. As an official ambassador of the brand, BANG CHAN, the leader of the group STRAY KIDS managed by JYP Entertainment, finds himself under the spotlight on the occasion of the global launch of a brand new version of the emblematic Baguette® bag. Presented under the name of Baguette® 26424, this iconic model returns to the front of the stage in a reimagined modern aesthetic under the creative direction of Maria Grazia Chiuri.
For this exclusive campaign captured by the lens of the famous photographer Bibi Borthwick, the artist unveils himself in a two-tone style at the same time rebellious and sophisticated. On the first cliché, he displays a laughing and dynamic profile, dressed in a black and ochre leather jacket which matches perfectly with the refined design of the black bag worn on the shoulder. On the second official image, BANG CHAN adopts an ultra-charismatic squatting pose facing the camera, subtly masking a part of his face with the high-end accessory for a striking visual effect.
This major collaboration underlines once more the considerable impact of the singer in the international fashion industry. By appropriating this classic created originally in 1997 as an audacious response to the minimalism of the time, the leader of STRAY KIDS proves that he is the ideal face to embody this historic piece to a brand new generation of collectors and enthusiasts.
BANG CHAN thus imposes himself as the central figure of this new chapter of the Italian house by celebrating with brio the launch of the Baguette® 26424 bag by FENDI.
Journalist: Shawn
Translator: Shawn
Source: SNS Fendi
