Friday, September 29, 2023

ALEXA: A mood video reinforcing the feeling of memories

Singer ALEXA, who will make her comeback on June 9, delivered the vibe of the new song with a concept film.

ALEXA released the concept film for the new digital single on her official SNS at 11 p.m. KST on the 3rd. The 35-second film features ALEXA’s meaningful storytelling and colorful appearance. Additionally, the title of the new song “Juliet” has also been released.

The video features a rough, vintage texture and begins with ALEXA walking through an unfamiliar location, with the clock tower reflection and the scene built as if the artist is recalling memories from the past. ALEXA also walks around the city with night views, runs on the beach and smiles brightly. And then the video cuts back to ALEXA staring at the clock tower.

The concept film with a sultry and lyrical vibe adds depth to ALEXA’s English storytelling.

“They say time heals all wounds. But the scars remain.”

ALEXA, who debuted with the single “BOMB” in October 2019, drew attention to her outstanding concept and skills as the first “AI in the metaverse (multiple universe)” by a K-pop artist. Since then, she has established a worldview by releasing “Villain”, “Xtra”, “Tattoo” and “Back in vogue”.

ALEXA has expanded its business at home and abroad since winning NBC’s “American Song Contest” competition program last year. Recently, she signed a US management deal with E-Gazit-run music label Intertwine Music, which was in charge of local management for BTS and MONSTA X.

ALEXA will release their new digital single “JULIET” simultaneously worldwide at noon on June 9th.

Journalist: Shawn
Translator: Shawn

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