The group LE SSERAFIM will be back on February 19 with their third mini-album, EASY.
On January 22, Source Music announced the news of LE SSERAFIM‘s return via global fandom platform Weverse.
“EASY” is an album that speaks candidly about the anxiety and worries behind LE SSERAFIM’s confident exterior. This is the first time in nine months that the album has been released since its debut full-length album “UNFORGIVEN”, released in May of last year. LE SSERAFIM, dubbed the epitome of self-confidence, announces a new album that contains behind-the-scenes anxiety and agony that she has never shared before.
On the same day, new opus’ logo was published on Hybe Labels‘ YouTube channel and Source Music‘s official social media channels. The logo movement is the simplest figure that is no longer divided and attracts attention by reconstructing the group logo. At the end of the video, the phrase “Make It Look EASY” appears and “IT LOOK” is marked with a cancel line, sparking curiosity as to its meaning.
Attention is also focused on the achievements of LE SSERAFIM with “EASY”. “UNFORGIVEN” surpassed 1.25 million albums sold in the first place (one week after the release date), reaching its second consecutive million sales after its predecessor “ANTIFRAGILE”. The album also stood out in the international market, ranking sixth on the main Billboard albums chart “Billboards 200” (May 20, 2023).
LE SSERAFIM‘s first English digital single, “PERFECT NIGHT“, released in October last year, remained on Billboard’s “Bubbling Under Hot 100” chart for two consecutive weeks, breaking the highest ranking and the most long record of the group in the “Weekly Top Song” of Spotify in the USA. LE SSERAFIM reached a career high as the song became the first English song by a female K-pop artist to win top monthly charts in Korea, including Melon and Circle Chart.
In addition LE SSERAFIM will perform at the Coachella Valley Music and Arts Festival on April 13 and 20 (local time). A year and a half after its debut, LE SSERAFIM was invited to Coachella, becoming the Korean artist with the shortest career to perform alone at the festival since its debut. LE SSERAFIM, in particular, showed its elevated global status by becoming the first fourth-generation K-pop girl group to be part of the official Coachella lineup.
“EASY” will be released on February 19 at 6 p.m. KST.
Journalist: Shawn
Translator: Shawn
Source: SNS LE SSERAFIM, Source Music
