TWS
TWS proves to be “special rookies” with record performances in various indicators.
TWS ranked first in Google Trends global search volume among 5th generation boy groups (based on debuts between 2023 and 2024) for four days starting from the 30th of last month. On Naver, TWS accounted for the most trending searches (as of February 2) among 5th generation boy groups. Search volume on portal sites is a major measure of public interest. TWS is making headlines on two of the biggest search engines in Korea and abroad, corresponding to the title of “Best Rookies of 2024”.
Search volume isn’t everything. Currently, TWS is showing a record rise in rankings on all national and international music websites. The title song “첫 만남은 계획대로 되지 않아” from its debut mini-album “SPARKLING BLUE“, entered Melon’s daily chart at No. 268 (January 22) on the day of its release, peaking at No. 16 of the most recent ranking (February 5). Ranking 242 and 108 on the daily Bucks and Genie charts, the song has now risen to No. 2 and No. 47, respectively (February 5).
Spotify and Apple Music daily chart performance in Korea also shows a strong upward trajectory. “첫 만남은 계획대로 되지 않아” entered on its release date at 170th place on the Korean Spotify Daily Chart and is now at 18th place (February 5). Notably, the song was first ranked at No. 178 on Spotify’s weekly “Top Song” chart in Korea on January 25 (January 19-25) and jumped 145 notches to No. 33 on the chart on February 4 (January 26-February 25). 1). Spotify also highlighted TWS’s record rise in rankings by displaying its rankings on the main banner of its site. “첫만남은계획대로되지않아“, which entered the Apple Music daily chart at No. 43 (January 24), peaked at No. 4 (January 31-February 4). As such, TWS is constantly on an upward curve in domestic and foreign music charts.
The popularity of TWS is also skyrocketing in Japan. Its debut album, “SPARKLING BLUE“, entered the third place on the Japanese Oricon “Daily Album Rankings” (January 23), showing great staying power to finally reach the top of the charts on February 5, about two weeks later.
TWS attracts attention from K-pop fans for its cheerful and refreshing group dance. The time when TWS seriously charted an upward curve in various indicators also coincides with the time when its performance videos were frequently exposed. The content that significantly increased the subscription rate for the TWS Team YouTube channel are all performance videos. In particular, the cumulative number of views of TWS global video platform TikTok account content, which accounts for the majority of short-form performance videos, exceeded 100 million times (as of February 2) in just one month after the account opening.
Journalist: Shawn
Translator: Shawn
Source: Pledis Entertainment
