TREASURE
TREASURE has been tirelessly delivering a special “PLEASURE” to its fans throughout March.
TREASURE has been more active than ever since the release of its special mini-album “PLEASURE” on March 7th. Their first new album in about a year and eight months has fulfilled their promise of satisfying the expectations of fans who have shown them constant affection.
TREASURE has captivated fans across multiple platforms, including music streams, pop-ups, YouTube, and radio. The first week of their comeback, with the title track “Yellow” and the single “Saruru,” particularly garnered strong interest, demonstrating a cross-channel relationship.
Through numerous YouTube appearances and radio broadcasts, they showcased their unique speaking style and keen sense of entertainment. With their unique team spirit, they have been able to connect not only with fans but also with the public, infusing them with their warm charm and musical talents.
“We also made a surprise visit to the pop-up store to celebrate the album release, strengthening our offline communication.” TREASURE not only made friendly eye contact with fans, but also offered gifts for White Day, completing a unique event and demonstrating their special love for fans.
Furthermore, TREASURE explored new horizons through this activity. Members DOYOUNG and HARUTO challenged the role of DJs for MBC Radio’s “Friendly Broadcasting Group,” offering them a glimpse of another potential, with steady vocals and relaxed entertainment.
TREASURE said, “I hope it was a pleasant time for everyone, as it was an activity we prepared and carried out wholeheartedly for the fans. Let’s create unforgettable memories together at the [SPECIAL MOMENT] fan concert tour, which will be held at the Peace Hall of Kyung Hee University in Seoul from March 28th to 30th.“
Journalist: Shawn
Translator: Shawn
Source: SNS TREASURE
