Boy group POW has released behind-the-scenes photos from the music video shoot for its 3rd album’s title track, “Being tender (다정해지는 법)”, offering a glimpse into its mood and concept.
From June 18 to 20, POW (Yorch, Hyunbin, Jungbin, Dongyeon, and Hong) shared MV set photos for the song “Being tender” through itsofficial social media accounts.
In the June 18 release, the members are seen gazing out of a window, styled in casual outfits with a soft, European aesthetic. On June 19, the group transformed into students at an art school, expressing a free-spirited and creative vibe, highlighting their artistic inspiration. The June 20 images feature POW’s carefree lifestyle against the backdrop of an art school campus. A playful caption, “Where’s our cute little friend?”, adds mystery and raises curiosity about the video’s storyline.
Set for release on June 27 at 12 PM (KST), POW’s 3rd album “BEING TENDER” draws inspiration from European sensibilities and youth culture. Members YORCH and JUNGBIN took charge of the overall production, showcasing POW’s evolving and mature musical identity. The album includes four tracks: the title track “Being tender”, as well as “Reason (이유)”, “Celebrate”, and “Fingerprint”.
A day before the album release, on June 26 at 8 PM, POW will hold a Preview Stage at 502 Studio in Geumcheon-gu, Seoul to celebrate its comeback with fans. The event will also feature selected fan submissions, including writings, drawings, videos, and photos, themed around “Being Tender,” creating a meaningful and memorable experience.
POW’s 3rd album “BEING TENDER (다정해지는 법)” drops June 27 at noon KST.
Journalist: Shawn
Translator: Shawn
Source: SNS POW
