Entertainment tech company Makestar is making major strides in China.
According to Makestar on the 20th, its Chinese branch, Makestar China, recently obtained official licenses for “Commercial Performances” and “Performance Agency/Management Business.” This comes on the heels of acquiring a Publishing Business License and successfully opening a physical retail store in Shanghai—another significant milestone for the company.
The Commercial Performances license allows Makestar to sell tickets to the public and host paid performances featuring guest artists in China. This license covers a wide range of events including K-POP concerts, fan meetings, musicals, plays, and dance performances, making it a highly meaningful achievement.
The Performance Agency/Management Business license is equally important. It enables Makestar to directly contract with artists, directors, and musicians, and to manage and produce shows. The license also allows for performance planning, contract execution, talent coordination, and the ability to invite foreign artists for commercial events in China.
These two licenses are considered fundamental requirements for hosting commercial performances and inviting international artists in China. They are core elements of the local performance industry, meaning Korean artists can now enter the Chinese market more easily through Makestar.
Previously, Makestar made headlines as the first Korean company to acquire a Publishing Business License in China. To import and sell books, magazines, music albums, and digital publications in China, whether wholesale, retail, or online—companies must obtain this license, which is granted only after a strict review by China’s publishing authorities.
Alongside obtaining the license, Makestar China opened a retail space in Shanghai called Makestar Space, where K-POP albums and merchandise are featured. The space also hosts exclusive events, offering local fans a richer and more interactive experience.
In 2023, Makestar recorded a revenue of 120.3 billion KRW (~$87 million), achieving profitability for the fourth year in a row. Its explosive 138% average annual growth confirms its position as a leading platform in the global K-POP market.
Throughout 2024, Makestar partnered with over 120 K-POP agencies, holding more than 900 diverse events to foster meaningful connections between K-POP artists and global fans. The company has aggressively expanded its global presence, establishing Makestar China and Makestar Japan, and plans to open more physical stores in Guangzhou, Shenzhen, Beijing, and Tokyo later this year.
Makestar is also pioneering a more sustainable fan culture with its eco-friendly alternative album, the “Poca Album.” By combining its standout IT capabilities, creative planning, and sleek design, Makestar has produced and sold over 6 million Poca Albums, helping to drive the trend toward environmentally conscious fan consumption.
Journalist: Shawn
Translator: Shawn
Source: Makestar
