A youth caught between pain and beauty.
The new boy group NOWZ (Hyeonbin, Yoon, Yeonwoo, Jinhyuk, Siyun) from Cube Entertainment captures a poignant moment of youth.
On June 30th, Cube Entertainment released through its official channels the second individual Keyword Film for “IGNITION”, NOWZ’s very first mini-album. In this new video, JINHYUK appears troubled among floating gemstones, while SIYUN reveals her inner pain deep within a silent forest.
The narrative, focused on each member’s personal struggles, expresses feelings of identity searching or nostalgia for a first love, portraying an incomplete youth that many can relate to. The keyword “now” evokes a time of uncertain, fragile yet beautiful youth, heightening anticipation for their album.
Following the videos of HYUNBIN, YOON, and YEONWOO, the stories of JINHYUK and SIYUN complete the series of individual films. NOWZ has already delivered a lyrical sensitivity around youth through their pre-release single “Fly to the youth (자유롭게 날아)”, written, composed, produced, and featuring Yuqi from the group I-DLE. Fans are now eager to discover what musical world the group will unveil with this new release.
NOWZ will drop their first mini-album “IGNITION” on July 9th across all music streaming platforms.
Journalist: Shawn
Translator: Shawn
Source: Cube Entertainment
