ATEEZ
Melon has recently added the globally popular K-pop group ATEEZ to its personalized voice alarm service, “Voice Alarm,” allowing fans to experience everyday moments accompanied by the voices of their favorite artists.
On July 11, Melon, the music platform operated by Kakao Entertainment, officially launched the “Voice Alarm” service featuring recordings from ATEEZ members, and is offering a special promotional deal to celebrate the release.
Melon’s Voice Alarm service lets users receive voice messages at specific times of the day, like morning wake-ups, mealtimes, or bedtime routines. For example, a familiar artist or character might say, “It’s morning. Shall we stretch together?”, helping users build healthier daily habits.
The ATEEZ Voice Alarm collection includes nine versions in total: one group version and eight individual versions, each featuring one member. With these voice messages recorded directly by the members themselves, fans, known as ATINY, can spend various moments of their day with the comforting voice of their favorite.
Melon has previously released Voice Alarm content featuring other popular artists and characters, such as An Yujin from IVE (an icon for the MZ generation), the beloved national character Pororo, and globally recognized children’s characters Pinkfong and Bebefinn from The Pinkfong Company—receiving positive feedback from users.
To access Voice Alarm, users need to purchase a separate subscription from Melon’s standard services: a 90-day pass or a 365-day pass. The service is currently available only on Android devices. Prices are set at 4,500 KRW (about €3) for 90 days and 9,000 KRW (about €6) for 365 days, available via Google In-App Purchase and One Store. To celebrate the launch of ATEEZ’s version, a limited-time promotion runs until August 11, allowing users to get the 90-day pass for just 2,700 KRW (approx. €1.68)—equivalent to 900 KRW (about €0.56) per month.
Additionally, users who purchase the ATEEZ Voice Alarm and leave a comment on Melon Magazine will be entered into a raffle to win an ATEEZ autographed CD during the same promotional period.
A Melon representative stated:
“Voice Alarm is a unique fan-focused service from Melon, alongside Spotlight and Music Wave, designed to strengthen the connection between artists and their fans. We plan to expand these collaborations further so even more fans can share everyday moments with their favorite artists.”
Journalist: Shawn
Translator: Shawn
Source: Melon
