BLACKPINK
BLACKPINK is making a full-group comeback with a brand-new song, nearly 2 years and 10 months after its last release together.
The group will release its digital single “뛰어 (JUMP)” on July 11 at 1 PM KST. With each member having grown their individual influence through both group and solo activities, this long-anticipated return is expected to make a major impact on the global music scene—further solidifying BLACKPINK’s status as top-tier global artists.
According to YG Entertainment, “Jump” is a hardstyle track. Built on a guitar riff reminiscent of a Western movie scene, the song layers each member’s distinctive vocals in a way that immediately catches the ear. The explosive chorus, driven by a high-energy beat, delivers instant and intense addictiveness.
The song was produced by TEDDY and 24, who were behind many of BLACKPINK’s biggest hits, in collaboration with renowned international songwriters and producers. This bold genre experiment broadens BLACKPINK’s musical spectrum and offers listeners something fresh and exciting.
The music video promises a never-before-seen side of BLACKPINK. Directed by Dave Meyers, known for his bold and iconic visuals, the video combines striking scenes with numerous dancers, a playful storyline, and strong visual flair, aiming to leave a lasting impression.
YG Entertainment stated:
“This is a chance to witness the perfect synergy of all four members coming together for the first time in nearly three years. The music video, in particular, powerfully conveys BLACKPINK’s story and global impact through compelling visuals. We hope fans are as excited as we are.”
Even before its release, “Jump” has been generating impressive buzz. The stage performance previewed at the Goyang concert received an explosive response from the audience, and each teaser released has soared to #1 on YouTube’s worldwide trending charts, grabbing attention and raising anticipation for the next chapter BLACKPINK is about to write in K-pop history.
Following its successful world tour kickoff in Goyang, spanning 16 cities and 31 shows,BLACKPINK is set to perform in Los Angeles on July 12 and 13, followed by stops in Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, Hong Kong, and more, lighting up stadiums around the globe.
Journalist: Shawn
Translator: Shawn
Source: SNS BLACKPINK
