HERA, a brand under the AMOREPACIFIC Group, announced on the 12th that it has selected FELIX, a member of STRAY KIDS, as its new global ambassador.
FELIX will officially begin his activities with the global launch campaign for HERA’s new product line, “Reflection Skin Glow Line”, scheduled for the end of August.
Next month, HERA will also unveil a new shade called “Brownie Boy” from its “Sensual Nude Gloss” line, developed with inspiration from FELIX.
Through this collaboration, HERA plans to promote its philosophy and values in global markets, including Korea, Japan, and Thailand.
A HERA representative stated:
“FELIX is a global icon who brings new inspiration to the world with his unique aura and deep energy. Moving forward, together with FELIX, we will present a new interpretation of the ‘beauty that is uniquely yours’ that HERA pursues.”
Journalist: Shawn
Translator: Shawn
Source: SNS HERA
