“SEVENTEEN The City” returns to Los Angeles
SEVENTEEN is returning to Los Angeles (LA), USA, after nearly a year with “SEVENTEEN The City LA”, a large-scale program in partnership with global companies and local institutions.
According to PLEDIS ENTERTAINMENT and HYBE, “SEVENTEEN The City LA” will take place from October 11 to 19 (local time) across the city. This event celebrates the U.S. tour “SEVENTEEN WORLD TOUR [NEW_] IN U.S.”, scheduled for October 16–17 at BMO Stadium. Before and after the concerts, fans will be able to enjoy a variety of programs, including SEVENTEEN-themed Airbnb Originals experiences, landmark collaborations, pop-up stores, and F&B offerings.
Global Collaborations Expand the Program
This year, “SEVENTEEN The City LA” is teaming up with the global booking platform Airbnb for a bigger program. The Airbnb Originals experiences, previously held during SEVENTEEN’s Incheon concert, will also be available in LA. Fans can participate in K-pop dance workshops and K-beauty experiences to learn K-pop styling. On October 15, the day before the concert, a DJ party will be held at a popular Koreatown club to offer fans a spectacular pre-event.
Exclusive LA events are also planned as part of the Airbnb experiences, including a studio for recording songs, DJ remixing workshops, pottery painting, cake-making, and T-shirt customization, all reinterpreted with a SEVENTEEN theme. Restaurants near BMO Stadium will transform into meeting spots for CARATs, allowing fans to enjoy music and food while interacting with one another.
The group will also appear throughout the city’s public transit. Waymo will offer discount coupons to fans, and LA Metro will display “SEVENTEEN The City LA” posters on 157 digital screens and large billboards across 55 subway stations.
A SEVENTEEN Map of LA Connecting Fans and the City
Through this project, SEVENTEEN will leave their mark on major LA landmarks. The Santa Monica Ferris wheel will be illuminated with SEVENTEEN and CARAT logos from October 15 to 17. On October 14 at 4 PM, a singer-along party will take place at Universal Studios Hollywood for fans to sing SEVENTEEN’s songs, and building lights will be colored Rose Quartz and Serenity to represent SEVENTEEN.
The pop-up store, which was hugely popular last year, returns even bigger. In West LA, SEVENTEEN On Complex will open. In collaboration with Complex, a trendsetter in music, fashion, and street culture, SEVENTEEN will offer exclusive merchandise available only at “SEVENTEEN The City LA”. Another pop-up store in Koreatown will sell themed products and provide photo zones for fans to capture memories.
F&B collaborations will take place across the city with popular brands such as Old Ferry Donut, Ahgassi Gopchang, It’s Boba Time, BAEKJEONG, Wanderlust Creamery, and Melo Melo, offering special “SEVENTEEN The City LA” menus and souvenirs.
PLEDIS ENTERTAINMENT said:
“Thanks to SEVENTEEN’s strong global influence, SEVENTEEN The City, first held in the U.S. last year, returns this year with an even richer program. We hope fans visiting LA will enjoy a unique experience connecting with SEVENTEEN and the local community.“
Before the LA concerts, SEVENTEEN will kick off “SEVENTEEN WORLD TOUR [NEW_] IN U.S.” on October 11 at the Tacoma Dome in Tacoma. The tour will continue on October 21–22 at Moody Center in Austin, October 26–27 at Sunrise Amarant Bank Arena, and October 29–30 at Capital One Arena in Washington, D.C.
Journalist: Shawn
Translator: Shawn
Source: SNS SEVENTEEN
