KARD - 한국어를 만나다 (Dive into Korean)
KARD (BM,J.SEPH, JEON SOMIN et JEON JIWOO) have become « global ambassadors of Hangeul (the Korean alphabet) ».

On October 10, KARD appeared in the first episode of « 한국어를 만나다 (Dive into Korean) », an educational program designed to introduce viewers to the basics of the Korean language.
« 한국어를 만나다 (Dive into Korean) » is a learning program jointly produced by the King Sejong Institute Foundation and Arirang TV. It is specifically tailored for foreign beginners who wish to learn Korean, offering customized content suited to their level.
Following the global success of the animated film « K-Pop Demon Hunters » on Netflix, global interest in the Korean language and culture has grown significantly. The program aims to share the value and charm of Hangeul with international audiences while expanding the global reach of Korean language education.
In the show, KARD learns and experiences the Korean language alongside real foreign learners, including top students from the King Sejong Institute, under the guidance of experts. Through these interactions, the group hopes to naturally inspire fans worldwide to develop an interest in learning Korean.
Thanks to KARD’s global influence, « 한국어를 만나다 (Dive into Korean) » aspires to go beyond simple language education by incorporating cultural exchange, showcasing a new and refreshing side of the group.
Currently, KARD is continuing their « DRIFT » world tour, which began in Seoul and will continue through Thailand, the Americas, and Australia. Meanwhile, BM is set to release his second solo EP « PO:INT » on October 20, further strengthening the group’s global presence as one of K-pop’s leading co-ed acts.
The show « 한국어를 만나다 (Dive into Korean) » featuring KARD airs every Friday from October 10 to 31 on Arirang TV, Arirang World, and the official YouTube channel of the King Sejong Institute Foundation.
Journalist: Emma
Translator: Emma
Source: DSP MEDIA