WISHES becomes the very first virtual idol group chosen as the face of an eyewear brand.
The agency GRIM PRODUCTION announced on October 16 that WISHES (IYLA and MUMUNE) had been appointed as the new model for the eyewear brand RECLOW.
On this occasion, WISHES attracted attention by unveiling a new fashion film titled “RECLOW X WISHES HALLOWEEN COLLABORATION”, marking a creative new effort for the brand.
This fashion film, released ahead of Halloween, features the members of WISHES wearing various RECLOW frames, set to the music of their digital single “DEAR MOON”, specially rearranged for the occasion. The Halloween concept is enhanced with new illustrations of the members, both refined and original, which particularly drew attention.
Demonstrating its growing influence beyond the K-pop stage and now in fashion, WISHES premiered the fashion film on the giant outdoor screen at the RECLOW flagship store in Myeongdong. It is also available on the brand’s official channels.
Composed of IYLA and MUMUNE, the virtual group WISHES gained recognition through visual novel games, soundtracks, and regularly released content, creating a unique universe where game characters cross from the virtual world to begin a new life as idols. After releasing their first single “DEAR MOON” last June, marking a new step beyond their fantasy universe, their appointment as brand ambassadors confirms their expansion and foreshadows new trends for virtual idols across various fields.
Journalist: Shawn
Translator: Shawn
Source: SNS Grim Production
