SANTOS BRAVOS
The Latin male group SANTOS BRAVOS from HYBE LATIN AMERICA has been revealed, along with a performance of their first song.
The Latin male group SANTOS BRAVOS from HYBE LATIN AMERICA is set to debut. The five final members, chosen through the reality series of the same name launched in mid-August, along with their debut song, were revealed during a concert on October 22 at 12 PM KST at the Auditorio Nacional in Mexico City.
According to HYBE LATIN AMERICA, the debut song of SANTOS BRAVOS is titled “0%”, conveying a positive message: “Don’t worry about what others think and enjoy the present moment,” set to a heartbeat-like energetic rhythm. The song was produced by Johnny Goldstein, who has collaborated with global stars such as The Black Eyed Peas, Britney Spears, and Madonna, ensuring high musical quality.
Before the official release, behind-the-scenes images of the “0%” music video were shared on social media, showing the candidate members of SANTOS BRAVOS moving dynamically among stacked cars and motorcycles in a junkyard. The ten participants shared encouragement and energy, even without knowing the final results, demonstrating their cohesion and enthusiasm.
Tickets for SANTOS BRAVOS’ inaugural concert sold out quickly. Initially planned for 5,000 seats, local demand led to additional seating, reaching a total of 10,000 tickets sold in record time. The concert was streamed live on HYBE LABELS’ official YouTube channel, with special appearances by Mexican singer and actress Danna and the globally recognized DJ team BRESH.
Following the concert, SANTOS BRAVOS will immediately begin its international tour. On October 23, they will participate in the session “The Building of Santos Bravos” as part of Billboard Latin Music Week, celebrating its 36th edition this year. The members will attend alongside Jaime Escallón, producer of the reality series, and Leila Cobo, CCO of Billboard Latin, showcasing the excellence of the K-pop production and training process.
Juan S. Arenas, COO of HYBE LATIN AMERICA, emphasized that “the identity of SANTOS BRAVOS is based on the methodology and vision designed by Chairman Bang Si Hyuk, combining rigorous training, creativity, and fan participation, offering a new model for Latin music.”
Kwon Ae-young, head of the T&D center at HYBE LATIN AMERICA, added, “SANTOS BRAVOS was designed to train musicians who will lead Latin pop for the next ten years, integrating stage performance, singing, artistic identity, and branding.”
SANTOS BRAVOS is the second global project of HYBE LATIN AMERICA, following the group audition program “Pase a la Fama”. From numerous candidates from Mexico, Colombia, Brazil, Venezuela, Argentina, Peru, Spain, and the United States, 17 joined the training camp. Ten participants remained in the running, but only five achieved their dream of debuting.
The five members forming SANTOS BRAVOS are KENNETH, KAUÊ, DREW, GABI, and ALEJANDRO, along with their first song “0%” debut visualizer.
Journalist: Shawn
Translator: Shawn
Source: Hybe latin america, Hybe
