The new group NOWZ from CUBE ENTERTAINMENT transformed into café employees for a day.

NOWZ (Hyeonbin, Yoon, Yeonwoo, Jinhyuk, Siyun) opened a pop-up café on November 14 on the first floor of the CUBE ENTERTAINMENT building, Cube Story, to host an event supporting exam candidates. Even before opening, a crowd had gathered, and the members personally took orders for drinks and desserts from visitors, sharing a meaningful moment.
They especially encouraged students by taking photos with café visitors and offering fortune cookies containing handwritten messages from the members, as well as baseball-shaped candies. This year’s support event attracted more visitors than last year, showing growing interest.

On the same day, NOWZ also revealed via its official channels the second individual and group concept photos for its third single “PLAY BALL.” Featuring different baseball-inspired styles, the members showcased their unique personalities using accessories such as balls, gloves, and bats, creating a free and colorful atmosphere.
On the group concept photo, NOWZ captured attention with a clearly more mature vibe than before. Their rebellious looks and charismatic poses heighten anticipation for the upcoming release.
The new single “PLAY BALL,” released four months after its first mini-album “IGNITION,” represents a new challenge that NOWZ is presenting to the world. With music different from what they have done before, they solidify their presence as representative rookies of Generation Zalpha.
NOWZ will release its third single “PLAY BALL” on November 26 at 6 PM KST on various music platforms.
Journalist: Shawn
Translator: Shawn
Source: Cube Entertainment