The media exhibition of G-DRAGON has rewritten the way exhibition content is deployed and has completed its world tour across 11 cities, including Seoul.
The collaboration between the global AI and entertainment company GALAXY CORPORATION, agency of G-DRAGON, and the content solutions company CREATIVE MUT made “G-DRAGON Media Exhibition: Übermensch”, which translates the message and universe of G-DRAGON’s third studio album “ÜBERMENSCH” into cutting-edge digital art, expanding the paradigm of exhibitions. The combination of interactive technologies including VR, AI, holograms, and giant media tunnels transformed the experience into an immersion that gives the impression of meeting the artist in person, while extending the feeling of a concert or music video into the exhibition space.
“G-DRAGON MEDIA EXHIBITION: Übermensch” began in Seoul in March and then traveled to Tokyo, Taiwan, Hong Kong, Osaka, Macao, Singapore, Hangzhou, Chengdu, Guangzhou, before the next exhibition in Bangkok, covering 11 international cities. This tour is considered proof that exhibition content can go beyond a fixed space and extend in the form of a tour.
The inaugural exhibition in Seoul immediately generated an explosive reaction. Held on a large scale across THE HYUNDAI SEOUL space in Yeouido, approximately 55,000 visitors attended in just 10 days, showing high attendance and great visitor satisfaction, establishing the concept of the “next generation of media exhibitions.”
The following stops of the world tour also met with great success. The Tokyo exhibition attracted around 10,000 visitors on the first day, creating a festive atmosphere, while tickets for Taiwan sold out in only 20 minutes after opening, drawing attention from local media and landing on the front page of the China Times, a rare feat for a foreign artist. In Hong Kong, Osaka, Macao, and Singapore, interactive content combining VR, 3D graphics, and real-time holograms was praised as “must-see” exhibitions and encouraged multiple visits. The exhibitions in Hangzhou, Chengdu, and Guangzhou further demonstrated the tour’s impact on local fandoms and the cultural sector, confirming once again its global influence.
With these 11 cities, including Seoul, “G-DRAGON Media Exhibition: Übermensch” goes beyond simply presenting the artist’s work and stands out as an experience integrating music, media art, technology, and lifestyle. The space design reproducing the feeling of a concert, immersive digital-based experiences, and the interactive structure completed by visitor participation were praised for offering a new way to experience exhibitions, showing how an event can evolve into a global cultural experience. For these reasons, the exhibition received the ICT AWARD KOREA 2025 ‘GRAND PRIX 통합대상’ as well as recognition from the Minister of Science and Information and Communication Technology, confirming its value as an international model of entertainment-tech exhibitions.
So far, the first 10 stops of the tour have drawn a total of 230,000 visitors, a remarkable record for a global media exhibition tour.
The excitement will reach its peak during the final stop in Bangkok. The exhibition will be held from January 15 to February 15 at EM TOWER–EMSPHERE, where visitors can explore G-DRAGON’s universe through five sections: the DAISY GARDEN filled with daisies, the artist’s emblem; the MEDIA ART ZONE offering sensory experiences via digital gallery, VR, and media tunnel; the ARTIST ZONE reproducing iconic scenes from “Power” and “Too bad (feat. Anderson .Paak)”; the MD ZONE with limited official merchandising; and the PHOTO REWARD ZONE allowing photos with the hologram of G-DRAGON. Tickets are available from January 5 via the official ticketing platform MEGATIX.
Moreover, “G-DRAGON MEDIA EXHIBITION: Übermensch” has been a massive success in Tokyo, Taiwan, Hong Kong, Osaka, Macao, Singapore, Hangzhou, Chengdu, and Guangzhou, captivating a global audience. For more details on the final stop in Bangkok, information is available on the exhibition’s official accounts.
Journalist: Shawn
Translator: Shawn
Source: SNS G-DRAGON, Galaxy corporation
