The first girl group of HYBE MUSIC GROUP‘s new label ABD revealed itself under the name TUIDE.
ABD opened its official social media channels on July 20 at midnight KST and published the group name and logo motion video of TUIDE. The video drew attention by showing the process in which different colors naturally harmonize to create a new light, revealing the group name and logo.
TUIDE is a name inspired by “Tune the tide”, which means “tune the tide”. It contains the ambition to experience and adjust various flows to create new pleasures. The group is composed of 7 members: SEOHEE, SEOYEON, ELENA, JIA, SAKI, SEAH, YI HANI. The members plan to present their own music and performance based on flexible teamwork while highlighting their respective individualities.
Even before the publication of the team name, TUIDE received attention from music fans around the world. Some members first appeared in ABD‘s brand short film, and fans expressed their expectations by showing reactions such as “The members’ style is attractive”, “The atmosphere of the team is already good”, “I can’t wait to see their debut”.
TUIDE is also developing its debut promotion in a different way. According to ABD, the group’s official Instagram account will be managed privately for a certain period from the 21st, which increases curiosity by announcing a content release in a unique format.
ABD is a new label created as part of HYBE‘s multi-label strategy. It uses the abbreviation of the brand slogan “A Bold Dream” as its company name, and aims for a new creativity that goes outside the existing framework.
The overall production of TUIDE is entrusted to master professional (MP) HAN SUNG SOO. Attention is focused on the synergy that will arise from the meeting between MP HAN SUNG SOO, who successfully presented SEVENTEEN, AFTER SCHOOL, IZ*ONE, TWS, and HYBE‘s global infrastructure.
Journalist: Shawn
Translator: Shawn
Source: SNS TUIDE ABD
