NU’EST MINHYUN has been selected as the Korean ambassador for the perfume and lifestyle brand Jo Malone London.
MINHYUN, who is now a complete artist, will help strengthen the brand’s image and identity in Korea. The choice of the ambassador was not done randomly since MINHYUN has today a strong influence and recognition in the country.
MINHYUN also worked with the brand last year for a photoshoot of the “Blossom collection”. He brought a special aura with his soft and unique charm, which created a fantastic synergy with the brand Jo Malone London.
An official representative of Jo Malone London said they chose MINHYUN, believing that his modern and refreshing image could perfectly represent the brand.
Selected as an official ambassador, MINHYUN will participate in different campaigns and activities operated by the brand, starting with the spring collection which will be launched very soon.
MINHYUN and NU’EST will meet their fans with different activities throughout the year. Their last concert “Segno” in Seoul was ranked 6th by Interpark in the top of the best-selling concerts in 2019.
Journalist: Arie
Translator: Arie
Source: Pledis Entertainment
