TREASURE: the “TREASURE EFFECT” continues in 2021 with their return

In January 2021, the boy group TREASURE that caused a real tidal wave in the industry intends to continue their rise with their first full album, just five months after their debut.

TREASURE révèle le titre de sa prochaine chanson : "My Treasure" — TREASURE révèle le titre de sa prochaine chanson : “My Treasure”

Although this rapid comeback and the remarkable productivity of the young group are surprising, the fans of TREASURE, the Treasure Makers, were not at all taken by surprise with this announcement. Indeed, the boy group’s agency, YG Entertainment, had already announced in September 2020 that TREASURE would begin its career with three single albums making up the three chapters of their series “THE FIRST STEP” before releasing their first full album. . The group debuted in August 2020 with “BOY“, before returning the following month with “I.L.Y (I Love You)” and ended the year with “MMM“. The next logical step was the announcement of this complete album. Initially scheduled for late December, its release has been postponed to early 2021 so that the group can fully focus on its performances at the end of year ceremonies for which it was nominated.

Finally scheduled for January 11th, 2021, this album opens the new year and its title is very evocative of the ambitions of TREASURE: “THE FIRST STEP: TREASURE EFFECT”. In addition to closing the group’s first series, he refers to two things. First, it uses the main expression of the teaser that the group released in August 2020 to announce “BOY” and to reveal its concept. This formula expresses the group’s desire to make a big splash in the industry as well as the start of a new era marked by its imprint.

TREASURE : « The Treasure Effect », the imminent and promising debut of a highly anticipated group

But subsequently the expression materialized because the group of boys caused a real tidal wave in the second half of 2020 by rising very quickly to the rank of rookie group (among the groups that started this year) with the most pre-orders of his first single album and winning the award for new artist of the year in the male category at numerous ceremonies. The “Treasure Effect” was an ambition before it became a reality.

Then the Treasure Makers were able to get more information about this album. It has three CD versions as well as a Kihno version. Their color code remains the same as that of the previous albums, with blue, orange and green. Black is added to it with the Kihno version. A teaser was also released on December 28th to give the album color.

To a very rock’n’roll music composed by the leader of the group HYUNSUK, the twelve smiling and energetic members have fun in a setting and with accessories that strongly recall the aesthetics and atmosphere of the very bright clips. and colorful of “Boy” and “ILY (I Love You)“. Perhaps a return closer to these universes than to that of “MMM“, colder and more mature. Keywords punctuate the video: Freedom of youth, Passionate, Bright, Action !, Brave and Dynamic. So many terms that define what TREASURE embodies and wishes to represent and the concluding sentence is very telling in this regard:

Make the world happy, that’s the Treasure Effect.

Subsequently, it is the list of songs that will compose the album that was revealed. Without much surprise for the fans, it compiled twelve songs including the six which are present in the three previous single albums, two versions arranged on the occasion of the end-of-year ceremonies (a rock version of “MMM” and another of “ILY (I Love You)” on piano), as well as “Going crazy” which dates from the survival YG TREASURE BOX from which the group was born. Three new songs complete the set: “My treasure“, “Be with me” and “Slowmotion“.

Liste des chansons du premier album complet de TREAUSRE

We can note that several names in the credits are not unknown to us. The first which will be the title song of this album is composed by FUTURE BOUNCE, who has already worked for the group on “Going crazy“, “MMM” and “Orange” and the second is produced by ROVN who also composed “Come to me “. This proves that the group is closely followed by an experienced and quality production team. It also means that these people already know the members well and there is no doubt that this promotes the formation and the significance of the musical and vocal signature of TREASURE. In addition to that, the group is still involved in the production of the albums, and more particularly in the writing. Indeed, the members of the rap line HYUNSUK, YOSHI and HARUTO are again mentioned in the credits of the three new songs.

The investment of YG Entertainment and the members in this album increases even more the expectations of the fans, it will be necessary to wait until January 11th, eighteen hours, to discover it as well as the clip of “My treasure“. On that day, the group will be live on their VLive channel awaiting their release with fans starting at 4 pm.