Coway announced on April 22nd that he would introduce a new advertisement for “AIS Water Purifier” with the group BTS as a model.
Coway’s ad for “AIS Water Purifier” features SUGAR, J-HOPE and JUNGKOOK, showing the cleanliness and convenience of Coway Ice Water Purifier AIS as a coffee-like-home concept.
Coway Ice Water Purifier AIS 3.0 IoCare is a product that improves water purification performance and ease of use through innovative technologies. In particular, Coway’s differentiated RO membrane filter system has been recognized by authorized domestic and foreign organizations for its excellent water purification performance.
The advertisement naturally provides “WQA Certified Clean Water”, “Clear Ice with TM Defrost Crystal” and “Three Stage Adjustable Carbonate”, the features of the Coway AIS water purifier, all transmitted by J -HOPE, who turned into a barista in your home.
Advertisements for AIS water purifiers with BTS can be found on various channels such as TV, YouTube, and IPTV. Shim Byung Hee, Head of Coway Marketing Division, said, “We will pursue various marketing communications which can naturally show the characteristics of Coway products in our daily life.”
Journalist: Shawn
Translator: Shawn
Source: SNS COWAY
