Group 2PM has become a new face of XEXYMIX.
XEXYMIX, an active software brand developed by X-Corporation (CEO Lee Soo-yeon and Kang Min-joon), leader of multimedia commerce in South Korea, announced at 2:00 p.m. on April 26: “We will accelerate our efforts to exploit the athleisure market thanks to the reorganization of models before the peak summer season.”
2PM, which once again proved its presence in the music industry by succeeding on YouTube with the title “My house” last year (note the title was released in 2015 but had a second life the year past), is the original idol group who created the qualifier “beast idol” with their explosive dance performance along with their tall build and strong body. Recently, all of the members have found themselves back in their activities as a whole group after being dismissed from their military duties, raising high expectations from fans at home and abroad.
“2PM is a K-pop idol group that has long been loved for their unique health beauty and cheerfulness,” said an official at XEXYMIX.
“The members are known to love and enjoy the sport, which not only matches the image of the energetic brand XEXYMIX, but also has a strong fan base in Korea and abroad, so we hope to create synergy.”
Lee Soo Yeon, CEO of XEXYMIX, said: “I am pleased that the six members of 2PM are planning a full return after serving in the military,” adding: “2PM will work as role models representing the brand, starting with the new pictorial released. The Athleisure and Casual line, which will be unveiled before this summer, reinterprets the style of the ambience of the street in the color of XEXYMIX, and you can see a variety of everyday clothes that combine activity and detail ” .
2PM, which wrapped up its photoshoot on April 9th, showed off its eight-color charm by assimilating XEXYMIX’s new 2021 S/S product perfectly.
Journalist: Shawn
Translator: Shawn
Source: XEXYMIX
