The group LE SSERAFIM has been hailed for its team logo.
According to Source Music, LE SSERAFIM‘s agency, on August 12, the group’s logo won the main “Brand Design & Identity” award among the “Brand & Communication Design” category at the “Red Dot Design Awards 2022”.
The “Red Dot Design Awards” are a German international design competition established in 1955 and are considered one of the top three design awards in the world along with the German “iF” and the American “IDEA”. Each year, the winning works are selected by evaluating design excellence, creativity and functionality in three categories of product design, design concept and brand and communication design.
LE SSERAFIM is the name created by the anagram of “IM FEARLESS” (a game that changes the arrangement of characters to make new words or phrases). The group’s name contains self-confidence and a strong will to fearlessly move forward without being swayed by the eyes of the world, and the group’s logo is a visual design.
The “logo motion” movie, which was first unveiled on Hybe Labels’ YouTube channel on March 28, captured attention with over 300,000 views in just nine hours after its release and garnered more than one million views at 7 a.m. on August 12.
The music video for LE SSERAFIM‘s debut song “Fearless” hit 100 million views on 9, 100 days after its debut. On the same day, it charted on the US Billboard charts for 14 consecutive weeks, the highest performance among K-pop girl groups that debuted this year.
Journalist: Shawn
Translator: Shawn
Source: SNS Source music
