NEW BOYBAND: The former FNC CEO will launch a new group in an original way
CEO Kim Young Sun, founding member and general manager of FNC Entertainment, will launch her first boy group in the first half of this year.
On January 12, Great M Entertainment said, “We will be launching a new boy group that will cause a change in the music industry in the summer of 2023. Before that, we will be launching the “Rare House Project” and introducing various content. unveiling the colors and identities of the trainees who are about to make their debut in order to accelerate these.”
“Rarehouse” is a combination of “Rare” and “House”. This means that unusual, individual trainees with distinct personalities create their own content. As proof, ‘rare’ trainees from home have been uploading creative videos, like homemade rap, based on global video platform TikTok since April last year, and have gone viral at home and abroad. , surpassing 330,000 TikTok followers before their official debut.
CEO Kim Young Sun, who broke from the usual boy group debut promotion, said, “In line with the age of media, where various forms of content are pouring in, I think the role of agency has now changed to create an environment where artists can perform well.“
CEO Kim Young Sun went on to say, “Through the Rare House Project, trainees will present sincere content to the audience with their thoughts and feelings. It will be a process for trainees to take full advantage of their creative pursuits and realize what they can do best. I hope you can expect the birth of a group that the trainees form themselves, and not a “created” group as the adults want.”
Great M Entertainment, led by CEO Kim Young Sun, includes former AOA member Choa, actors Kim Da Eun and Kim Ha Joon.
Source: GREAT M Entertainment