Evoto
The CEO of the BEAT INTERACTIVE agency was interviewed about her agency, the groups A.C.E and NEWBEAT, and the goals to be achieved.
The first artist to join BEAT INTERACTIVE was the group A.C.E. The newcomers in 2017 ended their contracts in March and left the agency.
▶ The members of A.C.E. are my friends who motivate me. I believe I can run the agency now thanks to them. All the members of A.C.E. were very attentive to the termination of its contract, and we coordinated its renewal, but the direction was different between the agency and the artists. The members wanted to pursue individual activities. We had a long hiatus as a group, so we tried to come up with a solution to work together, but we had different visions. However, if A.C.E. wants to do something as a group, we will always be there.
Eight years after A.C.E., NEWBEAT was launched. We are also curious to know the story of how NEWBEAT came to be.
▶ In fact, A.C.E. went through the COVID-19 period. We thought a lot about the direction of the company. We wondered if we should launch another idol group or a different genre. But we didn’t really want to launch a group. While we were thinking, we were lucky to have all the right people. In particular, the leader of “NEWBEAT” is a member of the group who auditioned in person. We’re a small company. We sometimes asked him, “Why did you audition with us?” (laughs) This member was the starting point for “NEWBEAT.”
Under Park Min Seok’s leadership, we founded New TV. If there’s one thing you paid the most attention to when training the members, it’s… what?
▶ The top priority was not to overlap charms. I thought we had to be able to position ourselves. In fact, my opinion was shared by 80% of the members. The harmony I perceived was the most important and stimulating element.
NEWBEAT has released one full album since its debut. It contains 11 songs. This was also a part of the album that demonstrates the great effort NEWBEAT put into its creation.
▶ This is a true blessing for NEWBEAT. It’s difficult for artists to find a song that suits them, even if they receive many.
It’s also a profession that requires a lot of luck. I hesitated a lot before deciding to release NEWBEAT, but I thought that 99% of my success or failure depended on luck. It’s not a flaw, it’s not a quality. Successes don’t come from anyone. Of course, I tell my children, “This is going to be good,” but I think it’s “운7기3” (70%); talent (30%).
However, NEWBEAT can only perform with its own songs. I’ve been lucky enough to release many songs, but I’ve also done so if I could enhance the show in various ways. NEWBEAT has already participated in a festival and is ready to launch. I hope they can become performance idols through various performance experiences.
In your opinion, what are NEWBEAT’s characteristics?
▶ Because NEWBEAT is our company, I think we can experiment with a lot of things. Since it’s a small company, we can make decisions quickly and try new things. It’s also a team that can be more agile. Of course, some might ask, “Isn’t this too different?” or “Isn’t this weird?” But that’s our worldview. I’m not sure I can succeed because I’m like someone else. I think it’s our charm and our characteristic to try something a little different.
It’s been about a month and a half since NEWBEAT, which launched into the music industry in March, made its debut. We’d like to know what you think of its performance and your level of satisfaction as a producer.
▶ Our greatest success lies in the fact that artists follow our goals. In fact, we plan to invest up to three years to see the exact results. But right now, growth is our top priority for both artists and companies. Not only the artists, but also the employees are making good progress. Recently, NEWBEAT performed at the Love Some Festival 2025 and the Seoul Wonder Show to celebrate the opening of Spring Festa, and they performed in front of thousands, even tens of thousands of people. They didn’t hesitate and did a great job. Every time I see them, I think they’re doing well.
As a producer, what are your goals for NEWBEAT?
▶God, which includes Son Ho Young, is also a group capable of performing for its 30th anniversary, and FORESTELLA is also capable of touring across the country. My goal is to show that the team can continue to perform well into its 30th or 40th anniversary in the long term. I believe that being able to perform on a bigger stage than album sales is the way forward for the long term. Therefore, my goal is to build a solid fan base to share our performances. The company’s ultimate goal is to showcase NEWBEAT and FORESTELLA on the Coachella stage.
Journalist: Shawn
Translator: Shawn
Interview conducted by Starnews
Source : Starnews
