ONEW, member of the group SHINee, is launching his very own solo pop-up store.
From July 15 to 27, ONEW will host the “ONEW 2ND ALBUM ‘PERCENT’ POP-UP STORE” on the 1st floor (Open Stage) of the Shinsegae Department Store in Gangnam, Seoul.
Named after his second studio album “PERCENT,” the pop-up will recreate the set and atmosphere of the music video for the title track “Animals.”
The space will feature a variety of interactive, album-themed experiences, designed for both dedicated fans and casual visitors to enjoy. Attendees will be able to participate in different activities and gradually “fill in their own percentage” through a range of on-site events. A live DJ performance featuring ONEW’s music is also planned, adding to the festive energy.
The official poster for the pop-up has also been revealed. It shows ONEW holding a bouquet of flowers in front of a stack of gift boxes, teasing a visually immersive experience. The venue will include exclusive photo zones and event areas, designed to fully immerse fans in ONEW’s artistic world.
In addition, ONEW’s second full-length album “PERCENT” will be released on July 15 at 6 PM KST on major music platforms. That same day, the pop-up store will officially open. Following this, ONEW will kick off his first solo world tour, titled “2025 ONEW WORLD TOUR ‘ONEW THE LIVE : PERCENT (%)’,” beginning with two shows in Seoul on August 2–3, before heading to 16 cities worldwide — strengthening his connection with fans both in Korea and around the globe.
Journalist: Shawn
Translator: Shawn
Source: SNS ONEW
