SEUNGKWAN of SEVENTEEN is using his influence to promote Jeju Island.
SEUNGKWAN, a member of the K-pop group SEVENTEEN, is lending both his voice and star power to promote his hometown of Jeju Island as part of a new public awareness campaign.
The singer appears in an ad for the “Jeju Promise” campaign, which was released Thursday on the official YouTube channel of the Jeju Provincial Government and is currently airing nationwide. The campaign, which is also running on radio and billboards in both Jeju and Seoul, encourages visitors to practice responsible tourism and support sustainable travel habits on the island.
“I’m grateful and honored to be able to share the true beauty and value of Jeju with the world. I’ll continue to support Jeju’s efforts to grow as a city where nature and tourism exist in harmony,” said SEUNGKWAN.
SEUNGKWAN’s commitment to Jeju runs deep. In June, he donated 20 million won (around $14,400) to the Korea Heritage Service and National Trust Korea, following a previous 2024 donation to the Jeju authorities to help protect the Indo-Pacific bottlenose dolphin, an endangered species native to the region.
The singer also brought global attention to Jeju by participating in the 13th UNESCO Youth Forum in Paris in 2023, where he highlighted Jeju’s unique distinction as the only region in the world to hold three UNESCO natural science designations.
SEVENTEEN was the first K-pop group to be granted a special dedicated session at the forum and was named UNESCO’s first Youth Goodwill Ambassador last year, continuing its commitment to meaningful social causes.
Journalist: Shawn
Translator: Shawn
Source: SNS Pledis Entertainment, YouTube 제주특별자치도
