Cube Entertainment’s new boy group, NOWZ (나우즈), has delivered a stunning performance.
On July 18, Cube Entertainment released the performance video of “Problem child (문제아)”, a track from NOWZ’s first mini album titled “IGNITION”, through its official channels. The group consists of HYEONBIN, YOON, YEONWOO, JINHYUK, and SIYUN.
In the video, NOWZ created a thrilling sensation with an overwhelming performance executed in perfect sync with 50 dancers, all while performing complex choreography. During the chorus, the routine featured the distinctive “Goblin Dance”, incorporating expressive hand gestures, and expanded into a high-energy mega crew performance with no breaks, completely captivating the viewer’s attention.
Dynamic camera movements were added to enhance the grandeur of the large-scale choreography, resulting in a high-end performance video.
The choreography for “Problem child (문제아)” was created in collaboration with the renowned dance crew We Dem Boyz, well-known for their work with top K-pop acts. Already spotlighted during the group’s fan showcase, the performance drew numerous requests from fans. “Problem child (문제아)” is a trap-based hybrid hip-hop track, marked by tight kick, snare, and hi-hat rhythms, a catchy hook, and powerful vocals. The song conveys a message of turning the label of a “problem child” into a source of pride, boldly facing the world.
With this release, following “Fly to the Youth (자유롭게 날아)”, featuring YUQI, and their title track “Everglow”, NOWZ marks its third transformation during this promotion cycle, showcasing a trajectory of constant evolution.
Journalist: Shawn
Translator: Shawn
Source: Cube Entertainment
