The group CRAVITY has successfully wrapped up promotions for its second studio album.
CRAVITY (Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin) concluded the promotion of its second full-length album “DARE TO CRAVE” with the “Show! Music Core” broadcast on MBC, aired on July 19.
Throughout this promotion period, CRAVITY wrote a new chapter in their story by taking on unique and diverse challenges. Their seasoned performance skills, strong live vocals, and excellent stage presence solidified their status as performers. They exuded a free and youthful energy while showcasing a more mature charm, drawing not only their fans but also a wider audience into CRAVITY’s infinite universe.
Through its agency, Starship Entertainment, CRAVITY stated:
“We are grateful to be able to conclude the promotion of our second full album with such joy. We tried many new things this time, and seeing how many people took interest and loved it makes us proud. What made us happiest was being able to share two first-place wins with our LUVITYs (official fandom name). It’s all thanks to you, LUVITY. From here on, the nine of us will stay united like a bunch of grapes and continue to take on new challenges to deliver charm as rich as a fine wine. So please look forward to what’s next.”
Before their comeback on June 4, CRAVITY began a new chapter with a full rebranding. Inspired by grapes that improve with time, they revealed a new logo symbolizing a bunch of grapes and its stems. They also redefined the group’s name as a fusion of “CRAVE” and “GRAVITY,” attracting attention with this original concept.
Starting on June 26, for two weeks, they performed their title track “Set it off go?!” with a bold style, powerful live stages, and perfect synchronization, channeling the energy of a nine-member rock band. Through these performances, they embodied a sense of carefree youth while also showcasing remarkable musical growth through vibrant, high-energy stages.
With the follow-up track “Swish”, they expressed an even bolder desire. Wearing leather outfits matching the song’s sexy vibe, CRAVITY presented a more conceptual stage. Through a dynamic vocal performance blending head and chest voice, along with fluid, intensity-shifting choreography, they revealed another side of their charm, showcasing their wide artistic spectrum in contrast to “Set it off go?!”.
All members participated in writing, composing, and producing for this album. It includes 12 tracks, featuring unit songs presented for the first time. Following its release on June 23, all songs charted on the Melon Hot 100 (30 days after release) and the Genie New Chart (within a week), affirming their “all-rounder CRAVITY” status.
International praise followed as well. Media outlets from around the world, including ABS-CBN, GMA Network, New Straits Times (Malaysia), Nylon Manila, and Elle Singapore, highlighted “DARE TO CRAVE”, celebrating CRAVITY’s fresh start and rising global recognition.
CRAVITY also showed off the unique personalities of its members through various content appearances. They showcased their humor and screen presence on shows like “Weekly Idol” (MBC Every1, MBC M) and “Idol Radio Season 4” (MBC FM4U). They also displayed their team dynamics in unit-centered YouTube videos such as “Limousine Service”, “Practice Room Master”, and “Wetag Instructor.” Serim made regular appearances on “Let’s Play Soccer 4” (JTBC), Jungmo launched his solo series “Jungmo’s Icebreaking”, and Hyeongjun stood out as an MC on “Weekly Idol”, proving the group’s versatility and enriching their comeback.
After a string of successful activities, CRAVITY wrapped up its “DARE TO CRAVE” promotions by fully expressing its powerful “crave,” signaling even more activities to come.
CRAVITY also held their solo concert “DARE TO CRAVE” on July 12 and 13 with great success. The group will reunite with fans in episode 101 of its original content series “CRAVITY PARK”, set to be released on July 28.
Journalist: Shawn
Translator: Shawn
Source: SNS CRAVITY
