ATEEZ - HONGJOONG, SEONGHWA
HONGJOONG and SEONGHWA of ATEEZ have been selected as the new faces of the eyewear brand The Silent Soul.
Members HONGJOONG and SEONGHWA of the group ATEEZ have been selected as the new models for the eyewear brand “The Silent Soul.”
On July 23, The Silent Soul officially announced its partnership with ATEEZ members HONGJOONG and SEONGHWA, highlighting their global influence as part of the world-class 8-member boy group. The brand also revealed that a limited-edition collaboration line of sunglasses featuring the two idols will be launched on July 28.
Along with the announcement, The Silent Soul released striking promotional visuals of HONGJOONG and SEONGHWA as models. Wearing sunglasses and gazing into the camera, the two idols radiate a charisma distinct from their usual on-stage personas, captivating with their bold style and commanding presence. Even behind the lenses, their mesmerizing eyes, unique expressions, and stylish poses are enough to make hearts flutter.
The chemistry between the two artists also drew attention. On set, they brought a bright and cheerful energy with their natural rapport, yet the moment filming began, they switched into full professional mode, perfectly conveying the brand’s visual concept. Their seamless performance reportedly earned consistent applause from the production staff.
The Silent Soul is a trendy eyewear brand that, in addition to HONGJOONG and SEONGHWA, counts Ryubi Shugen, vocalist of GENERATIONS from EXILE TRIBE, among its ambassadors. The limited-edition sunglasses modeled by HONGJOONG and SEONGHWA will be available for pre-order starting July 28 at 1 PM KST via Beat Road: https://beatroad.co.kr/index.html.
Journalist: Shawn
Translator: Shawn
Source: The Silent Soul
