NCHIVE: The K‑POP sensation in Cambodia

Shawn 3 August 2025 3 min read

NCHIVE is making waves in Cambodia with “The NCHIVE Shock”! From their arrival at the airport to national TV news reports, the global phenomenon is confirmed!

This rising boy group launched with a bang, completely dominating the Cambodian market.

Since arriving in Phnom Penh on the 29th of last month, NCHIVE has attracted massive attention. Enormous crowds gathered at the airport and at a fan signing event in a major shopping mall, a testament to their powerful fandom. This explosive phenomenon was widely covered by Cambodia’s national broadcasters TV5 and PNN‑TV. Their promotional tour is no longer seen as just a series of events but as a moment that is rewriting K‑POP history.

During the first week of their “NCHIVE Promotion Cambodia Tour,” the members created unforgettable moments with fans. From the moment they landed, passionate fans eager to see them spread throughout Phnom Penh. Cheers followed NCHIVE wherever they went, and locals were astonished by the unprecedented power of this K‑POP group.

The momentum truly surged on July 31 with a “School Attack” at a Phnom Penh high school, a prelude to capturing local fan hearts. Then on August 2, at a fan signing in a major mall, NCHIVE’s overwhelming popularity was on full display. The mall was already packed with fans before the event even started, effectively paralyzing the area. The massive crowd and concert‑like energy filled the space, while local media rushed in to cover the incredible event, confirming NCHIVE’s huge impact.

On stage, the members engaged fans with radiant smiles and sincere interactions, instantly creating a warm, vibrant atmosphere. They performed their debut track “Racer”, “Dive in”, and their special single “Never give up,” captivating the crowd with powerful choreography. Fans responded with thunderous cheers and sang along in Korean, making the performance shine even brighter.

NCHIVE’s popularity extended beyond live events, sparking an online fever. Their Facebook page gained 50,000 followers in just one week, and dozens of fan pages sprung up on TikTok and Facebook. Thousands of videos and photos went viral, showcasing the group’s undeniable influence both on, and offline. This clearly demonstrates how deeply NCHIVE resonated with Cambodian fans.

Through K’VE Entertainment, the tour organizer, NCHIVE shared heartfelt thoughts:

“The cheers and support from our fans still echo in our hearts. It was our first performance in Cambodia, and we’re so grateful for the happy memories you’ve given us. We hope this experience remains a cherished memory for Cambodian fans as well. We look forward to continuing the tour, growing even more, and bringing you a stronger version of NCHIVE.”

Chosen as advertising models for Cambodia’s national app, “Angkor Life,” even before their arrival, NCHIVE has cemented their presence in Cambodi, not just strongly, but overwhelmingly.

A representative from their agency, Aubemoon Studio, stated:

“Next week, we’ll continue this momentum with a performance at the opening ceremony of the Cambodian Premier League football season and another School Attack at Sihanoukville Life University. Given the explosive reactions from local fans, we’re receiving a flood of requests for additional ad campaigns and concert events,” underscoring NCHIVE’s soaring popularity.

Having conquered Cambodia, NCHIVE will wrap up this tour before immediately kicking off its first official tour, “ACTIVE LIVE,” coinciding with its comeback for its second album. The tour begins on November 9 in Cologne, Germany, and will continue across Asia, South America, and beyond.