ARrC
The group ARrC has concluded its activities surrounding its 3rd mini-album “HOPE.”
ARrC (Hyunmin, Kien, Choi Han, Andy, Rioto, Doha, and Jibeen) released its third mini-album “HOPE” on July 16. From the moment of its comeback, the group captured global attention through appearances in various music shows, radio programs, and online content.
Notably, their comeback was covered by many international media outlets, such as regional FOX-affiliated station FOX 2, the California-based digital pop culture magazine The Honey POP, India’s largest Korean entertainment platform Namaste Hallyu, KSTATION TV, and View of the Arts, among others.
To thank fans attending its music show appearances, ARrC distributed a wide variety of gifts, including Turkish ice cream, Stanley tumblers, vitamins, a cream cleanser, toner, ampoules, cream, setting spray, and cooling sun patch sticks. Before their final music show, they gathered all previously given gifts into surprise boxes, complete with group-signed Polaroids and fans’ favorite drinks, creating an emotional and heartfelt moment of appreciation.
Following the gifts, ARrC held mini fan meetings after each broadcast, bringing them closer to its fans. Recently, member JIBEEN generated buzz with his older brother and popular Brazilian creator Disuki by launching their own content “Fala JIBEEN e Disuki!” Meanwhile, Kien became the ambassador for a global skincare brand and attended a new product launch in Vietnam. Just before their comeback, the ARrC members also appeared on a major talk show and national entertainment program in Indonesia. These activities led to a dramatic spike in Google searches in Brazil, Indonesia, and Vietnam, demonstrating a remarkable growth in their fandom.
With its third mini-album “HOPE”, ARrC showcased the evolution of its own distinctive musical style. Their music, paired with a light and upbeat mood, truly shone during music show performances. Each show featured sets highlighting East Asian aesthetics, hip styling, and powerful performances with concepts like “Awesome” and “Vitamin I.” Popular dance crews Chill‑it and Kanbyung choreographed the addictive “따봉춤”, further gaining popularity.
Beyond their performance variety, attention was drawn to various content, including the one-take Pharmacy Room Live Session that stunned listeners, animations in collaboration with the global character IP Karafuru, and an “Awesome” challenge featuring artists like Super Junior, STAYC, and Lim Min Hyuk of BTOB.
Additionally, illustrator Hwang Young‑chan, author of the hit webtoon “Sweet Home” which earned over 1.2 billion views, directly contributed to the “HOPE” artwork, resulting in a unique collaboration. ARrC also ran online pop-up events for K‑pop fans worldwide with leading Korean beauty brands “Jolse” and Photoism. Photoism launched simultaneous pop-ups across cities around the world, including in Korea, Japan, the U.S., Vietnam, Indonesia, and France, drawing widespread attention.
During this period, ARrC’s official YouTube channel garnered over 15 million views in 28 days, and their subscriber count skyrocketed, quadrupling in size. Their initial album sales also more than doubled. On top of extensive media coverage across numerous countries, such as the U.S. (Billboard), Korea, Brazil, Vietnam, and Japan, ARrC was named Billboard Korea’s “K‑Pop Rookie of the Month for July,” highlighting the remarkable growth of their global fanbase.
ARrC has thus set new records across multiple areas, expanding its musical spectrum through unique artistic ventures. As its fandom continues to rise dramatically, the group has successfully wrapped up their “HOPE” promotions and is actively preparing for local events in Indonesia and Vietnam to meet fans in those countries.
Journalist: Shawn
Translator: Shawn
Source: Mystic Story
