Entertainment content company Mystic Story is strengthening its global business capabilities by signing a strategic Memorandum of Understanding (MOU) with Barunson.
On September 17, Mystic Story announced that it had signed a strategic MOU with Barunson, the operator of JOLSE, a global K-beauty platform that attracts consumers in 228 countries. Through this agreement, Mystic Story is expanding beyond K-pop into the K-beauty industry, exploring new fields while offering various collaborations.
Back in July, Mystic Story had already launched a limited-edition product called the “Glow Box” in collaboration with JOLSE and ARrC, which sold out completely in just 10 minutes. The product drew attention not only from K-pop fans but also from K-beauty enthusiasts. In this context, Mystic Story and Barunson are once again announcing a range of new content, including special products and global campaigns, generating high expectations.
Mystic Story, which brings artists and content loved by audiences around the world, is creating new synergy in the spread of K-culture together with JOLSE, which promotes unique Korean beauty brands globally. This collaboration is built on a shared philosophy centered on “story.”
A representative from Mystic Story stated:
“Through this agreement, we will introduce innovative K-beauty products and novel business models in partnership with Barunson to expand our market reach. We plan to sequentially launch products that combine music and beauty, as well as global projects, opening new horizons for our K-beauty business.”
Mystic Story is a comprehensive entertainment company leading popular culture through a wide range of activities, from managing singers, MCs, and actors to producing variety shows, dramas, performances, and films, while offering distinctive content. Under the leadership of chief producer and singer Yoon Jong Shin, the company is building original stories across various fields, especially music.
A Barunson representative added:
“This agreement goes beyond a simple brand collaboration. It is a meaningful initiative that combines the strengths of K-beauty and K-pop to offer a new experience to global consumers. We plan to collaborate with various entertainment companies to drive the global expansion of K-beauty.”
Journalist: Shawn
Translator: Shawn
Source: SNS Mystic Story
