ATEEZ
The group ATEEZ has been chosen as the new promotional model for Shilla Duty Free.
On November 12, Shilla Duty Free unveiled a series of photos featuring ATEEZ, officially announcing its appointment as brand ambassadors.
The released shots show ATEEZ dressed in black and white suits against a bright background, instantly capturing attention. Their elegant presence and perfectly highlighted silhouettes in luxurious outfits thrilled fans around the world.
The selection of ATEEZ as Shilla Duty Free models is described as a strategic decision aimed at attracting a new international clientele interested in K-culture, beyond the traditional audience of duty-free stores.
Shilla Duty Free stated that through its collaboration with ATEEZ, it aims to strengthen the brand’s youthful and sophisticated image while developing content-focused marketing to showcase its unique services and products, thus expanding its touchpoints with consumers. Promotions targeting global customers are also planned.
Since its debut in 2018, ATEEZ has captivated fans worldwide with bold music and powerful performances, earning them the nicknames “Top Performer” and “Kings of Performance.”
The group entered the main Billboard 200 chart for the first time with their seventh mini-album in 2021, before reaching first place with their second studio album in 2023. In November of the same year, they repeated the feat by topping the Billboard 200 again with their eleventh mini-album.
Last June, the title track “Lemon drop” from its twelfth mini-album entered the Billboard Hot 100 at number 69, marking the group’s first appearance on this iconic chart. Their next track, “In your fantasy”, from the special edition of the same album released in July, reached number 68, setting their highest ranking to date.
Affirming its status as a “world-class” group, ATEEZ continues its global expansion and will soon unveil various activities as Shilla Duty Free models, once again confirming its power and influence on the international stage.
Journalist: Shawn
Translator: Shawn
Source: SNS The Shilla Duty Free
